She did have a vision, but no blueprint on what to do about her vision of TSR. She further elaborated on what happened in 2017 and that she was suffering from depression. Usually, when people fast, they need to hear from God.” Nwandu candidly says, “Nobody fasts when your life is going well. The entrepreneur described it as one of the hardest things she’s ever done. During our call, Nwandu was on a 22-day fast where she refrained from meals from 6am – 6pm.
In a 2021 interview with Ebony, Nwandu stated that she got a vision from God about The Shade Room after having a major setback of dealing with the account being removed twice. The IG account is described as a place where faith meets culture. While Nwandu’s platform does offer a place for tea-sippers to kiki at the latest celebrity scandal in the comments, there’s also a faith-based arm of TSR aptly titled The Same Room. I begin to look at differently,” Nwandu remarks. I see a community talking together, holding people accountable. “You look in the comments and you see people growing, and learning from the conversation. It’s not lost on her that controversial news is distributed on TSR that negatively reflects Black entertainers. When people come up to me, they say the comments are everything.” However, for Nwandu, the messages that TSR sends out are important. Nwandu says, “I feel like they are the heartbeat of The Shade Room. One thing Nwandu is most proud of with TSR is its captivating community of followers. In January, Nwandu chatted with BGN via phone to talk about her multi-media company and how her faith shaped her vision for the company. As of this writing, The Shade Room has nearly 26 million followers and counting and has had quite the journey from its launch in 2014 from its founder Angelica “Angie” Nwandu. From music, TV, film, sports, beauty, fashion, and more, The Shade Room offers a dose of daily entertainment straight to your feed. The media company has become a trailblazer in the Black community for breaking all kinds of news in the pop culture spectrum. Meta didn’t share specific numbers about Reels viewership, but the presence of video across Meta properties is increasing.One of the funniest, engaging, and newsworthy Instagram media accounts to follow is none other than The Shade Room. YouTube Shorts is generating 30 billion views per day, which is four times more than last year. At Google’s earnings call last week, the company revealed that it has started testing ads in YouTube Shorts. Like Meta, Google is also competing with TikTok through its YouTube Shorts. The company plans to add more monetization options on Reels, but said in its earnings call the push to monetize Reels will take place over multiple years.
Stories is currently a bigger moneymaker for Instagram than Reels, since there is more infrastructure in place to sell ads on Stories. Though the test image we received doesn’t show where Stories appear, a representative from Instagram confirmed that Stories remain at the top of your feed - they just aren’t shown in this mock up, since the screenshot was taken after scrolling down past the top of the feed. The icons to switch accounts, create a post, check your notifications and browse your messages are still on the top bar, too. In the test of the full-screen home feed, you can still use the bottom navigation bar to access the discovery tab, Reels, shopping and your own page. Any time Instagram messes with the dimensions of image posts, it’s bound to cause some controversy. TikTok jealousy aside, this test also impacts the way photos appear in the feed. On Facebook, videos of all kinds make up 50% of time users spend on the platform. Meta, parent company to Instagram, noted in its earnings call last week that Reels, its TikTok clone, now makes up more than 20% of the time people spend on Instagram. Of course, the subtext here is that Instagram is continuing its quest to capture our attention away from TikTok. You know how when you log onto TikTok, the first thing you see (besides maybe an ad) is a full-screen, vertical video? Instagram is testing a feature that would offer a similar, instantly immersive experience, which it says is designed to “bring video more front and center.” Seems to be a recurring theme over at Meta!
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